Today was the kickoff of our second Academy Week. Our speaker was Ralph Blessing, Managing Director of Chicago Office and Senior Partner at GfK Strategic Innovation. He talked about his career and some of the amazing products he had a chance to work on: Coppertone Sport Continuous Spray, Degree Antiperspirant, and Axe to just name a few. He explained the needs approach that GfK uses to help develop products to fill in shelf "white space." It was a really great presentation and it got even more interesting when we went through the process to create a new product. We picked Quick Service Restaurants as our category and then just brainstormed ideas, concepts and positioning. Look for our Mediterranean/Tapas QSR soon with our own branded olive oil and hummus (which we will expand into grocery) soon!After we finished our scheduled activities we were able to work on our team projects...my team split up and worked on our own, we should come back together tomorrow ready to knock this out of the park.
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