Built Strong to Last Long, or at Least that is what we told Creative

Day 2 of Academy Week was a presentation on working with agencies and creative. It was a really helpful session to help understand the relationship between BMs and creative and how to get the best work out of them. We learned about what makes up a creative brief, and then were put into groups to analyze a print ad and reverse engineer the creative brief. Each team then presented to the academy so we could dissect the brief and see which ad best fit. And as our presenter, Eric Bauchet, was from Whirlpool the day would not have been complete without some Maytag ads and comparison to LG, GE and Electrolux in the space.

After a quick lunch break, we got a preview of Jonlee's M537 Channels class with a discussion of the retail and manufacturer relationship. Going into retail myself this was an incredibly valuable presentation and I learned a lot of things I can apply this summer (GMROI, etc) I am really excited for the full length class in the fall.

After we wrapped up for the day, my team met for 3 hours or so to go over where we stood on our project. We assigned tasks and banged out a lot in the time we allotted then headed home to do the last of our "WHO" research. I grabbed a quick dinner of a salad and a Lean Cuisine (no I am not being healthy, I am stressed and have snacked all night!) and got to work. I read over 20 articles on Japanese consumer behavior before coming up with a one pager for my team tomorrow. Not looking forward to everything we still have to do! Tomorrow will be a busy day!