Because in the CMA we don’t let a Friday go to waste, we had another Academy Day. We had some awesome second years come and mock interview for us, then we broke into teams and practiced some of our CARs (mine need so much work!) Then we got to liven it up a little and discuss holistic and integrated marketing strategies. It was a great discussion and my academy members had some great observations and insights! I love being able to hear from a Brand Manager and people who were in Creative tell me how their companies deconstructed an ad, it provides so much perspective. Today, we evaluated the Ford Fusion and Pedigree dog food. I love Pedigree’s campaign and get teary eyed watching their ads…can we say building brand equity!?

It's Friday, but it doesn't feel like it

It’s raining outside, and I have a Critical Thinking test i just a few hours. I can’t even remember why I used to like Fridays any more. All they are now are midterms and finals.

However, there is a cool presentation after the test by a current team member at Target discussing channels. I am really excited.

Then it will be on to Academy Friday, where we will have lunch with the 2nd years and pick their brains about the Core and their internships. Hopefully, I can meet some more great contacts. After the meeting we are having a quickie Trek meeting to try to finalize our companies for the January trip to MN.

At 7 PM a big plane will land in Indianapolis with my brother on it! Can’t wait to show him around a real college town! It is going to be fun!

I guess Friday isn’t so bad after all, if you get rid of the Critical Thinking final ;)

I wish I could have done something like this for my Quant midterm, it would have made me feel a little better about it! Even meeting with my team at 7:30 to review some more did nothing to prepare me for the kick in the pants the test gave me. Just wanted to curl up and hide somewhere when it was all done.

But I couldn’t! Fridays are not free days, they are opportunities for even more activities! Lunch was a scarfed down ham sandwich (thanks Oscar Mayer) and a quick meeting with my peer coach to make the last few changes to my resume before sending it off to GCS review. Next up my first Academy Friday! Where we had a four hour introduction to the Consumer Marketing Academy, our fellow academy members, our directors and the world of brand. All in a great session and I am looking forward to all the events planned that will give me more exposure to the consumer marketing niche.

Then without a minute to lose, it was time for the MBA Bowl! Are you ready for some football? A first vs. second year party? Even though the field was a mess the guys would not be deterred from their own very Friday Night Lights, which ended up more like Friday Night Mud Wrestling. Was a great game, Charlton got in some sacks and one of my team members had some excellent catches. And the most important part….we WON! Great way to end the week!