Showing posts with label market research. Show all posts
Showing posts with label market research. Show all posts

Monday, February 1, 2010

Internship - check, Schoolwork - ??

Everyone thinks I am on easy street now, my dream internship under my belt and the rest of the semester should be smooth sailing right? Um, no. Now that we are out of the core the number of teams I am on has grown exponentially (from one to four!) and now that I have a leadership role in Kelley Women, that seems to fill in any of the space not already allocated to school projects.

Accounting thankfully is not a lot of group work, but we have lots of cases to prepare for every class. Thankfully, for me Charlton is forced to take the same class so I have a study buddy at home to make sure I am not allocating costs to projects based on some silly driver like times they turned on the light switch.

Brand Management has a fairly in-depth project where we value a brand. My team (of 6) is valuing Tiffany. We have to look at the consumer perceptions and then a few different valuation methods. The good thing about having a team so large is we can have mini-projects within the project. Each pair has their own valuation, mine being product based. We also have a survey we all created to gauge customer preferences, so if you are reading this and want to help out...click here.

Market Research has a project too, teams of only 4, but so far it seems fairly straightforward. It is more of an exercise to get us using SPSS so our professor is walking us through it. Perfect!

Then there is my KIP class where we have teams of five to work on case write-ups and our industry presentation in a few weeks. Our first case write-up was on the Israeli Special Forces and really interesting. As for the industry presentation we are going with agriculture as CPG was too hard to find resources on.

Lastly, there is my CMA project where we are working on a global entry strategy for Kitchenaid...something like what we would see in our internships. It is fairly vague and we haven't gotten too far in, but I already know more than I ever thought I would on Japanese cooking tastes and trends.

And if that wasn't keeping me busy enough, there is our readings, homework, housework (still haven't done laundry this week!) and try to keep up with my friends. Pulled in 500 directions, and this was supposed to be easier than the core?

Friday, November 20, 2009

So after a week of living and breathing buses, hybrid drive trains, and Chinese infrastructure, I am done! My team made it to the second round and ended up 3rd or 4th in our cohort. While, not the win my teammates were hoping for (no team has ever won orientation case comp and then won the 1st year one) we were able to work through the problem well and spend hours and hours together and not kill each other. I thought our idea was fairly innovative and we were able to explain the story well, so while a loss it really wasn't.

And on the personal side, to be able to speak in front of a room of 70+ for 3 and a half minutes with no notes and just rolling with it...is a huge improvement for me. It really is amazing how much I have grown in the last three months.

There was a lot of stuff going on after, I decided to retreat home and watch a little Martha in my pj's (was glad to get out of my suit!) and finally relaxed. I then had a fantastic dinner at Malibu grill with some friends and called it a night...but not before doing some research for today's CMA day at Kroger.

Tuesday, August 18, 2009

Extra Credit

In the week we had in San Diego before the move we made sure to check out the Freestyle. What an innovation in catering to the consumer’s taste and up to the minute market research. And don’t forget you end up with grape Coke and strawberry Volt suicides, what’s not to like?