Because in the CMA we don’t let a Friday go to waste, we had another Academy Day. We had some awesome second years come and mock interview for us, then we broke into teams and practiced some of our CARs (mine need so much work!) Then we got to liven it up a little and discuss holistic and integrated marketing strategies. It was a great discussion and my academy members had some great observations and insights! I love being able to hear from a Brand Manager and people who were in Creative tell me how their companies deconstructed an ad, it provides so much perspective. Today, we evaluated the Ford Fusion and Pedigree dog food. I love Pedigree’s campaign and get teary eyed watching their ads…can we say building brand equity!?