Monday, February 1, 2010

Why I love my Brand Management Class...

Because Professor Morgan puts the following picture up on the projector. Genius! We spent 30 minutes discussing the issues with Apple's latest release and the fact that their real tag line, tell the customer nothing. Do they know what the device is supposed to do? Who is the customer? Is the idea to just put it out there and see how the customers use it (and who actually buys it) and then market to do that?

With my brother and my dad HUGE Apple fans it was great to hear someone stick to Steve Jobs, and critique the company's strategy. I look forward to seeing how this will be positioned in 6 months and see if all the negative associations the name has (by itself) is erased as Morgan predicts.

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