Today was another packed day! We were abroad the bus by 7:45 and headed toward Miller Coors. They took us straight to the in-house pub on the 16th floor. We got to meet with brand managers, media, sports marketing and on premise marketing. We got some great exposure to the brands, how they interact with retailers and distributors and try to postion their product. Then we grabbed a box lunch and headed to Itasca to meet with Jewel-Osco. It was good to get a sense of another aspect of marketing and how they work with various BMs.
Now we are we headed toward Michigan to meet with Whirlpool tomorrow for an all day visit. Should be exciting to peek inside a durable goods company. Now if I could fight off this impeding cold, I would be all good.
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